Twenty years in, pastel is a proudly independent Romanian agency built on entrepreneurial spirit, strategic thinking, creative ambition and a big heart. Ever since our start, we believed in communication as a force for transformation, one that can shape brands, influence cultures, and contribute to a better society. Today, that belief is stronger than ever. Proudly B Corp and EcoVadis certified, we hold ourselves to the highest international standards not only in the work we create, but in the way we create it: responsibly and with positive impact in mind.
WHAT WE DO BEST
Our work spans strategy, creative development and end-to-end implementation, so ideas can move smoothly from planning to execution.
Strategy & Planning
Brand Strategy
Integrated Creative Communication Strategy
Integrated Communication Planning
CSR Strategy
Employer Branding & Internal Communication Strategy
PR Strategy
Influencer Marketing Strategy
Social Media Strategy & Content Planning
Shopper Experience Strategy
Creative & Design
Brand Identity
Creative Concept Development
Integrated Communication Planning
POS Concept Design
Packaging Design
Website Design
Implementation
Integrated Campaign Implementation
BTL Production
Event Management
Audio-Video Production & Post-Production
PR Implementation
Social Media Content Creation
Campaign Reporting
We’re the kind of partners who don’t say “it can’t be done,” but “let’s see how we can make it work.”
If we can solve it in-house, we do it with all our energy. If not, chances are we know someone who knows someone and we make sure we get to the right place.
RECENT PROJECTS
FAN Courier – 25 Years Anniversary Campaign
Integrated Campaigns, PR, Social Media, VideoView Project
THE BRIGHT TOUCH
It’s a certain je ne sais quoi you can’t quite name in a campaign.
And yet, you recognize it instantly the moment you feel it.
It’s the kind of magic that happens when things are done exactly right: shaped by experience, by multiple perspectives brought together around the same table, and by genuine passion for what we do.
We call it the bright touch.
It’s our way of creating magic around brands: by making things bright, but also right.
For us, bright means courage, clarity, and energy.
Right means results: measurable, relevant, and repeatable.
If your brand is ready to grow, write to us at
Let’s build something meaningful together!
