The ”inevitable” concept fit naturally with the De’Longhi brand DNA. The Italian espresso machine producer is the inevitable choice for people who understand what it really takes to prepare a perfect cup of authentic italian coffee.
This platform needed an equally impressive deployment in Social Media. So we took the mission to create perfectly balanced posts that would weave the elegant De’Longhi visual style with the witty knowledge of its own value. Short gif-style videos, carousels and photo posts with mouth-watering visuals helped us build up the excitement.