The book of vegetables

Bonduelle

PROJECT NAME

The book of vegetables

PROJECT DETAILS

“Eat your veggies!”
“NO!”

Bonduelle asked a question: will four plush toys make kids eat vegetables?

But what if
…great storytelling would help these vegetables become memorable characters? Corn, Peas, Broccoli and Carrot seen as heroes of a book filled with games, stickers, coloring pages and even recipes. These friends would adventure to the table.

And in that case…
…kids wouldn’t just eat their veggies, they would team up with their favorite figures. Not lunch, but a clue. Not vitamins, but crosswords. Not something you must, but a pure appetite for joy.
Not just in Romania – the book was translated in 7 languages.

SKILLS