MISSION

Through the right touch on the projects, our mission is to identify and grow the brands’ values in order for them to shine in the long run.

VISION

We add the touch that the brands need in order for them to shine

VALUES

Empathy is our core value and our guiding light.
Vision is our super power that helps us see beyond the obvious.
Partnership – because every one of us takes full responsibility for our actions.
Passion – because we don’t want to do anything without it.
Ethics – because without it there is no long-term partnership.

MISSION

Through the right touch on the projects, our mission is to identify and grow the brands’ values in order for them to shine in the long run.

VISION

We add the touch that the brands need in order for them to shine

VALUES

Empathy is our core value and our guiding light.
Vision is our super power that helps us see beyond the obvious.
Partnership – because every one of us takes full responsibility for our actions.
Passion – because we don’t want to do anything without it.
Ethics – because without it there is no long-term partnership.

WHAT WE DO

Integrated campaigns

Shopper experience

Social Media

Public Relations

Internal communication

Sports marketing

WHAT WE DO

Integrated campaigns

Shopper experience

Social Media

Public Relations

Internal communication

Sports marketing

TEAM

We are a group of people very much in love with this job.
We are different as much as we are alike.
We share the same mindset and, at the same time, we have a unique set of skills.
We all try to preserve a good balance between empathy and logic, but, on top of it all, we will add our own special and valuable touch.

Dana Nae Popa

empowering managing director

Răzvan Dumitrescu

clinical senior planner

Laura Iane

brave creative director

Alina Minu

reliable account director

Manuela Silică

passionate account director

Victoria Donoș

confident head of PR

Andreea Niculcea

precise financial manager

Cristina Icnoțiu

awesome group creative director

Ionuț Ungureanu

intrigued copywriter

Raluca Gorjanu-Radu

charming art director

Roxana Sava

wise copywriter

Adelina Gavrilă

adventurous graphic designer

Dan-Radu Talpalariu

idealist copywriter

Ioana Penu

whimsical copywriter

Horia Cucută

bonkers motion designer & video editor

Vlad Giogu

resourceful 3D & design

Cristian Minu

magic 3D & graphic designer

Liuba Grecea

mindful DTP

Irina Staicu

kind account executive

Alexandra Colea

funny account executive

Anda Postolache

motivated account executive

Sorina Ștefan

ambitious account executive

Oana Ciornia

enthusiast PR manager

Bianca Ceică

intuitive social media specialist

Silviu Florescu

versatile DTP

Andreea Oprea

strong financial controller

Iulia Mațuchis

friendly office manager

Georgeta Manea

empathetic office organizer

HISTORY

 

“Historically, much has happened, but my feeling is that
we’re only just beginning and the best is yet to come.”

 

Dana Nae Popa

Read More

“In 2006, together with my associate at the time, I went to the Registry of Commerce in order to kick-start an advertising agency that would be different. We were both students, with a great passion for marketing and communication, with a lot of courage and energy, heeding the call of entrepreneurship. Side by side with Ioana, we led the agency together for 9 years, and, since 2015, I carried forward the pastel legacy alongside my team – with a new vision and dreaming of working with purpose on purposeful campaigns.

 

We grew sustainably and organically – from two employees upon founding to 30 people currently. The agency gained the trust of large companies along the way, as well as that of some whose journey was just beginning, all from very different fields. For all these we implemented campaigns on both the Romanian and regional markets, and beyond. Our signature campaigns even crossed the ocean to the US, while others received awards at various festivals in the industry.

 

Market dynamics, 100+ clients, more than 5000 campaigns and projects, and especially our long-term partnerships we have built with many of our clients helped us transform our agency. Although when we kick-started it our promise was to offer our clients brand experiences, currently we only still offer them if they actually solve a business need or problem for the brands we work for.”

TEAM

We are a group of people very much in love with this job.
We are different as much as we are alike.
We share the same mindset and, at the same time, we have a unique set of skills.
We all try to preserve a good balance between empathy and logic, but, on top of it all, we will add our own special and valuable touch.

Dana Nae Popa

empowering managing director

Răzvan Dumitrescu

clinical senior planner

Laura Iane

brave creative director

Alina Minu

reliable account director

Manuela Silică

passionate account director

Victoria Donoș

confident head of PR

Andreea Niculcea

precise financial manager

Cristina Icnoțiu

awesome group creative director

Ionuț Ungureanu

intrigued copywriter

Raluca Gorjanu-Radu

charming art director

Roxana Sava

wise copywriter

Adelina Gavrilă

adventurous graphic designer

Dan-Radu Talpalariu

idealist copywriter

Ioana Penu

whimsical copywriter

Horia Cucută

bonkers motion designer & video editor

Vlad Giogu

resourceful 3D & design

Cristian Minu

magic 3D & graphic designer

Liuba Grecea

mindful DTP

Irina Staicu

kind account executive

Alexandra Colea

funny account executive

Anda Postolache

motivated account executive

Sorina Ștefan

ambitious account executive

Oana Ciornia

enthusiast PR manager

Bianca Ceică

intuitive social media specialist

Silviu Florescu

versatile DTP

Andreea Oprea

strong financial controller

Iulia Mațuchis

friendly office manager

Georgeta Manea

empathetic office organizer

HISTORY

 

“Historically, much has happened, but my feeling is that we’re only just beginning and the best is yet to come.”

 

Dana Nae Popa

Read More

“In 2006, together with my associate at the time, I went to the Registry of Commerce in order to kick-start an advertising agency that would be different. We were both students, with a great passion for marketing and communication, with a lot of courage and energy, heeding the call of entrepreneurship. Side by side with Ioana, we led the agency together for 9 years, and, since 2015, I carried forward the pastel legacy alongside my team – with a new vision and dreaming of working with purpose on purposeful campaigns.

 

We grew sustainably and organically – from two employees upon founding to 30 people currently. The agency gained the trust of large companies along the way, as well as that of some whose journey was just beginning, all from very different fields. For all these we implemented campaigns on both the Romanian and regional markets, and beyond. Our signature campaigns even crossed the ocean to the US, while others received awards at various festivals in the industry.

 

Market dynamics, 100+ clients, more than 5000 campaigns and projects, and especially our long-term partnerships we have built with many of our clients helped us transform our agency. Although when we kick-started it our promise was to offer our clients brand experiences, currently we only still offer them if they actually solve a business need or problem for the brands we work for.”