Cooking sounds good

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Tip de proiect
Digital
CLIENT

Vegeta

 

PROJECT NAME

Cooking sounds good

 

PROJECT DETAILS

Could you pass the salt?
In a country where cooking moved on to become an instagramable hobby, condiments in food were left behind. That’s why Vegeta needed a fresh approach in communication.

 

What song is that?
To connect with younger generations we took music to a tasty level. Condiments make your food special, music turns cooking into a dance. We created a landing page made of musical ingredients and asked users to create their own song. And added prizes as a dessert.

 

Your recipe sounds good
We reached the new cooks, turning younger generations’ attention to the Vegeta condiment.
• 1,222 registered users
• 10,171 songs created
• 8 songs created by average user
• 1094 newsletter registrations

 

SKILLS

 

[simple_tooltip content=’Social Media’][/simple_tooltip]

[simple_tooltip content=’Leadership’]PR [/simple_tooltip]

[simple_tooltip content=’PR’] [/simple_tooltip]

[simple_tooltip content=’CS’] [/simple_tooltip]

[simple_tooltip content=’Financiar’][/simple_tooltip]

[simple_tooltip content=’Copywriting’][/simple_tooltip]

[simple_tooltip content=’Creative’][/simple_tooltip]

[simple_tooltip content=’Strategy’] [/simple_tooltip]