Cooking sounds good
Could you pass the salt?
In a country where cooking moved on to become an instagramable hobby, condiments in food were left behind. That’s why Vegeta needed a fresh approach in communication.
What song is that?
To connect with younger generations we took music to a tasty level. Condiments make your food special, music turns cooking into a dance. We created a landing page made of musical ingredients and asked users to create their own song. And added prizes as a dessert.
Your recipe sounds good
We reached the new cooks, turning younger generations’ attention to the Vegeta condiment.
• 1,222 registered users
• 10,171 songs created
• 8 songs created by average user
• 1094 newsletter registrations