JTI – No Smuggling

Tip de proiect
Internal Communication, Video

JTI Romania



No Smuggling


In partnership with JTI, we played a pivotal role in amplifying the reach and influence of their social initiative, “No Smuggling.” Our mission was clear: to raise awareness, along with the support of the authorities, by showcasing JTI’s dedication to curtailing the pernicious effects of illicit trade in cigarettes and other commodities.
Through the creative integration of catchy slogans and the charming presence of well-trained customs dogs in our content, we succeeded in establishing a dedicated fan base, united by a shared enthusiasm for promoting a more integrated and safe society.
The tangible outcome of our concerted efforts was a notable reduction in smuggling activities across the nation, marking a significant stride towards a safer and more harmonious community.