Donation for the First Line
The pandemic of 2020 was totally unexpected. As such, it caught all of us unaware. But, most of all, this affected hospitals who proved to be lacking the necessary equipment – masks, gloves, or disinfectants – in order to cope with the needs of the medical staff. Suddenly, doctors were exposed to the spreading virus.
In an effort to help them curb the situation, eMAG launched a donation campaign for these much-needed items on their website, in collaboration with top brands, such as Banca Transilvania, Bitdefender, Mobexpert, and Metropolitan Life.
And, based on our proven experience with their partners from Sameday, we from pastel were chosen to aid with providing the appropriate visual layer to the video.