Extra care accessory
Even with an improvement of the restrictions applied after the isolation, basic safety measures such as wearing masks in indoor public spaces remained mandatory.
It was only normal for shopping centers to look after ways to convince their clients that wearing a mask was not only required by law, but also important for their health and the health of their dear ones.
So, when Sun Plaza, one of our biggest clients, reopened, visitors were welcomed with a gift: a specially tailored mask. It was not just a reunion give-away that went to 500 people, but also a way to prove that masks can be fashionable.
With a fairly reduced amount of resources, we managed to generate the extra sense of safety Sun Plaza was after without ever talking about safety masks, but rather about fashion accessories.