Time for the planet

Colgate

PROJECT NAME

Time for the planet

PROJECT DETAILS

Companies become more and more interested in sustainable products and materials. This seems to be their way of protecting our future. Recently, Colgate has started to use bio-degradable packaging, natural and fewer ingredients and ingredient transparency. And it wanted their partners to know about their steps to sustainability.

We started by organizing a series of events in a green location to make stakeholders realize what they can do for nature. We also wanted them to engage in deep and stimulating conversations about the future of the planet. Our concept revolved around the idea that we can buy time for the planet. In order to achieve it, the invitation to the event was joined by a wooden coin. It symbolized the token through which Colgate’s partners showed their adhesion to sustainability. The decorations were, of course, in line with the concept and for a better experience, we used an immersive video that put partners in the right frame of mind.

RESULTS

Partners were left to ponder on sustainability, and they enjoyed the event’s relaxing vibes

SKILLS