A new perspective
Banometru is a non-profit financial education program that is looking to bring a fresh perspective to the way people see their money.
Our campaign was built on this idea: look at your financial struggles with someone else’s eyes, the eyes of the specialist.
To amplify this message on social media, we started by presenting fewer known facts about popular animals in a witty manner.
Then, we reinvented various financial terms to remind people that learning how to spend cautiously can be funny.
Our social media strategy managed to reach more users than we hoped, while also increasing the number of people attending the program.
Facebook (December 2018 – June 2019)
Total reach: 1.228.400 de users
Total impressions: 1.517.054
Total engagement: 30.009