Baby food is not something you can play with
If you think young parents worry too much, try telling them that the food you produce industrially and put in cans is healthy.
Babies can’t experience user experience
But what if they did? To make HiPP’s promise heard by parents, we imagined a world where babies would experience farming. We used Facebook’s platform to create a gamification app that would push the brand’s NCP campaign forward.
A first, the best
While it was a premiere for HiPP, the Facebook app generated an unexpected return.