Autism Institute

pastel and Autism Voice collaborated to raise awareness about autism spectrum disorders through a social experiment at Sun Plaza, Bucharest.

Participants, including public figures and mall visitors, engaged in an interactive scenario where they entered a soundproof room and were surprised with footage depicting a child with ASD experiencing frustration.

Led by pastel and Autism Voice, the campaign included TV, radio spots, PR efforts, and digital marketing to attract donations from individuals and companies, with a target of €270,000.

Public figures like Feli Donose, Adrian Nartea, Șerban Copoț, Costel Bojog, Dan Cruceru, Andrei Leonte, Andi Vasluianu, Dana Săvuică, and Nicolai Tand supported the campaign, amplifying its reach and impact.