JDE – Cold Coffee

Tip de proiect
Digital, Shopper Experience, Social Media




Cold Coffee



The Jacobs Cold Coffee campaign of 2021 faced the challenge of maintaining brand communication amidst the pandemic, aiming for a strong association with summer by rebranding green as the new blue.


The primary target, Generation Z, had suffered financially and emotionally, leading to increased social media activity but a lack of real-life summer experiences.
The campaign aimed to help consumers envision the start of a summer story with Jacobs Cold Coffee, transitioning from dreamy aspirations to creating tangible moments for new conversations.


Alongside in-store activations, the focus on Gen Z led to the development of a dedicated webpage featuring a stories kit with various interactive elements: Zoom backgrounds, filters, GIFs, highlights, and sounds.
This approach successfully engaged the target audience, fostering connections and reimagining summer experiences despite the challenges posed by the pandemic.