JDE – Cold Coffee

JDE

PROJECT NAME

Cold Coffee

PROJECT DETAILS

The Jacobs Cold Coffee campaign of 2021 faced the challenge of maintaining brand communication amidst the pandemic, aiming for a strong association with summer by rebranding green as the new blue.

The primary target, Generation Z, had suffered financially and emotionally, leading to increased social media activity but a lack of real-life summer experiences.
The campaign aimed to help consumers envision the start of a summer story with Jacobs Cold Coffee, transitioning from dreamy aspirations to creating tangible moments for new conversations.

Alongside in-store activations, the focus on Gen Z led to the development of a dedicated webpage featuring a stories kit with various interactive elements: Zoom backgrounds, filters, GIFs, highlights, and sounds.
This approach successfully engaged the target audience, fostering connections and reimagining summer experiences despite the challenges posed by the pandemic.