The Creativity Mix on Facebook
We designed a creative mix out of an actual tasty mix with Tymbark, a popular juice brand on the Romanian market that needed a refresh in communication on social media.
Target: high schoolers and college students.
Inspired from a previous campaign where the 250 ml SKUs had witty messages under the cap, we used this form of storytelling to build a new social media strategy. Using a catchy comic-book format we presented dialogues between caps that would bring the audiences’ thoughts and problems to life.
The new format took the Facebook page of Tymbark Romania to the roof: