AVON Romania – Social Media
Tip de proiect
Integrated Campaigns, PR, Social Media, VideoCLIENT
AVON Romania
PROJECT NAME
AVON Communication
PROJECT DETAILS
AVON is one of Romania’s most powerful beauty brands.
Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We’ve embarked on innovative strategies to attract new, younger representatives.
Initiatives include a collaboration with the celebrated Irina Rimes, enhancing her national tour with an engaging activation area, crafting a PR approach that positions new generation reps at the forefront via the AVONTalks Podcast and a TikTok series, and orchestrating an elaborate event in Poiana Brasov for over 500 attendees, that merged captivating performances with inspiring business discussions.