Donate VOICE

Tip de proiect
Social Media, Video
CLIENT

Autism Voice

 

PROJECT NAME

Donate VOICE

 

PROJECT DETAILS

As an expert in the recovery and integration of children with autism spectrum disorders, Autism Voice non-governmental organisation wanted as many people as possible to understand that early diagnosis and therapy is key. Attracting new funds for therapy was another objective.

 

Our campaign started from a simple idea: it takes months, sometimes even years of therapy for a child with autism to say his or her first word. They cannot express their needs, feelings, wishes – a state that we cannot imagine.

So we thought: what if these children challenged artists and influencers to spend a moment of their life experiencing this lack of words? Various personalities took on the challenge to express themselves using only the two or three words mastered by a certain child. They quickly discovered it is impossible – without words there is no VOICE.

 

Each experience was captured in an emotional video which quickly became a hit in social media, helping Autism Voice raise awareness – and funds.

RESULTS
  • Increased awareness of autism and Autism Voice
SKILLS