Extra – Communication Platform
Throughout our three-year collaboration with Sun Plaza, one of our biggest clients, we delivered new ways to articulate the “being a bit different” communication platform. We were in for another upgrade when the pandemic turned 2020 upside down.
However, we quickly found a way to express Sun Plaza’s promise so it would meet the needs of both our client and his target.
For the new 2020, “a bit different” turned into “a bit more.” To articulate this approach, we used the word “Extra” as the centerpiece of all communication. Sun Plaza became the shopping center that provides extra care, extra feeling, extra commitment, extra offers. Visually, we chose to dramatize the concept using typography in a way that clearly shows the idea of “more”.
In a time of fear, anxiety, economic worries, Sun Plaza proved it knows how to be there for its visitors, looking at the “bit more” pledge from a different angle: that of optimism.