In order to limit interaction between couriers and clients as much as possible during the COVID-19 pandemic, Sameday launched the brand new “Safe Delivery” service, which needed awareness.
We went ahead to create the required awareness for the new service via an integrated communication campaign. For starters, in the context of restricted interaction, we orchestrated the launch press conference on the Zoom online streaming platform.
This was one of the first events of this type in the communication industry. Still, despite the unusual format, journalists proved to be very engaged, asking a lot of questions, discussing the problems and challenges in the courier business, while appreciating the efficiency of this format and the quality of information.
The integrated communication campaign, which was deployed during the following months, involved a wide array of tactics, from direct mailing to digital media and influencers’ campaign.
The campaign kept generating awareness about Sameday’s new service all across its intended target: Sameday’s business partners, clients, competitors, as well as the general and business media.
It got more than 30 mentions of the news in the main business and general publications. Still counting.