The Monster in Your Toothbrush
A smile to remember
We all like to smile. But not all of us are ready to protect that smile with proper care.
To help people acknowledge the dangers behind an overly used toothbrush, we created a concept that impersonates the risk that hides from our eyes. Bacteria piling up on frayed bristles became an actual monster you need to get rid of. And a problem you can handle on the spot.
The concept was extremely appealing to adults and kids alike. In fact, the in-store campaign exceeded the border of Romania and expanded both regionally and in the US. And yes, the customers made the monster disappear.