The Inka Journey
Launched as a promise of breaking up with coffee, Inka needed to build its own territory.
So its social journey entered the next phase: ”different, but the same”. This reassuring message was meant to encourage new moms: thanks to Inka, some things remain the same even now, that their lives seem to be so different.
A new stage in Inka’s communication emerged from a piece of learning brought by consumers. Answering the question ”what is Inka?” became an exciting journey, that enabled us to talk about the product’s features in a variety of consumption moments.
The natural step after that was to strengthen the connection between Inka and consumers. To make it personal. Under the umbrella ”start with Inka” we placed monthly themes, relevant for our everyday lives. As an example, ”start spending more time with your loved ones with Inka” is an emotional setup for the performance of our product.
+ 5,3 k fans in one year