We are a Romanian entrepreneurial adventure, 100% independent, nimble, glocally focused,
ambitious, strategic and creative with a very big heart.
WHAT WE LOVE MOST
Strategy and creativity
Strategic thinking and creativity are two essential elements of successful problem-solving and innovation for any business.
By combining strategic thinking with creativity, you can unlock the full potential of your project or business, delivering magnetic ideas that work as solutions. At pastel we’re committed to integrating these two essential elements to help our clients achieve their goals more effectively and efficiently, with solutions that are both impactful and innovative.
CSR
We exist to make the world a better place, which is why CSR is not just a service we offer,
it’s a core part of our mission and reason for being. We’re committed to making a positive impact on people and the environment with every new project we undertake.
As partners, we’re dedicated to helping you create impactful and authentic CSR campaigns that help grow your brand and bring real benefits to society.
Do you want to turn your CSR objectives into concrete actions?
We’re here to help you do that with passion and enthusiasm.
Employer Branding
We understand that attracting and retaining top talent is critical to the success of any company. As partners, we’re committed to helping our clients create a workplace that values diversity, inclusivity, and innovation. We know that every company is unique, and we take the time to understand what sets each one apart. Our goal is to help you create an employer brand that reflects your company’s values, inspires your employees, and drives your business forward.
From employee engagement programs to social media campaigns, we offer a range of services to help companies build a strong employer brand and create a positive impact on their employees and stakeholders.
So if you’re looking to attract top talent, retain your best employees and build a strong employer brand, we’re here to help. Contact us to learn more about how we can partner with you to achieve your goals.
Good problems
We’re all about shaking things up and turning the status quo on its head. We’re here to deliver unexpected, game-changing ideas that get results.
Our team is a group of idea-generating lovers who eat, sleep, and breathe creativity. We’re not afraid to take risks, challenge assumptions or push the limits in search of the best possible solutions. Whether you’re looking to beat the competition, delight your customers, or revolutionize your industry, we’re the team you want in your corner.
If you need to kick your business into high gear, contact us and let’s get started on your next big thing!
RECENT PROJECTS
FAN Courier – 25 Years Anniversary Campaign
Integrated Campaigns, PR, Social Media, VideoView Project
HOW WE WORK
We approach every project with a perfect mix of strategic and creative thinking.
We all look at it at the same time to make sure we don’t miss any opportunity.
Simultaneously, we add our knowledge, our expertise, our emotion, and our reason to the project, making the best out of every situation, every need, every budget, every channel, and every asset.
STEP BY STEP
#1. First things first
We start digging. We need to understand in depth what we are talking about.
We will ask a ton of questions. Bear with us. It’s for the benefit of the project.
#2. Pending on the findings
With the business need and the objectives in mind, we will tailor a well-thought strategic plan and relevant creative ideas.
We might think of:
• Integrated campaigns perfectly built on touchpoints.
• Ideas for events touched by relevant and memorable activations.
• A shopper experience that adds up to the brand’s promise.
• Creative ideas designed to fit the digital mindset.
• Talk-of-the-town social media campaigns.
• PR designed around the right words, expressed by the right people at the right time.
• Fresh video content production.
• Design and art direction that works.
• Creative ideas that bring employees together.
• CSR campaigns that move your heart.
• If there is something else we might need, we will call in an expert to help out.
HOW WE WORK
We approach every project with a perfect mix of strategic and creative thinking.
We all look at it at the same time to make sure we don’t miss any opportunity.
Simultaneously, we add our knowledge, our expertise, our emotion, and our reason to the project, making the best out of every situation, every need, every budget, every channel, and every asset.
STEP BY STEP
#1. First things first
We start digging. We need to understand in depth what we are talking about.
We will ask a ton of questions. Bear with us. It’s for the benefit of the project.
#2. Pending on the findings
With the business need and the objectives in mind, we will tailor a well-thought strategic plan and relevant creative ideas.
We might think of:
• Integrated campaigns
perfectly built on touchpoints.
• Ideas for events touched by relevant
and memorable activations.
• A shopper experience that adds up to
the brand’s promise.
• Creative ideas designed
to fit the digital mindset.
• Talk-of-the-town social media campaigns.
• PR designed around the right words, expressed by the right people
at the right time.
• Fresh video content production.
• Design and art direction that works.
• Creative ideas that bring
employees together.
• CSR campaigns that move your heart.
• If there is something else we might need, we will call in an expert to help out.
pastel was founded 18 years ago and has been a catalyst for transformation ever since. With each passing year, our ideas have grown richer in meaning and kindness. Today, our commitment to positive change is stronger than ever. Together with pastel NGO, we are dedicated to developing integrated communication strategies that make a meaningful impact in our society.