Autism Voice PROJECT NAME Autism Institute PROJECT DETAILS pastel and Autism Voice collaborated to raise awareness about autism spectrum disorders through a social experiment at Sun Plaza, Bucharest. Participants, including public figures and mall visitors, engaged in an interactive scenario where they entered a soundproof room and were surprised with...
Autism Voice PROJECT NAME The captive child – TV spot for Autism Voice PROJECT DETAILS What does it feel like to be the parent of a child with autism? When you realise that your child cannot communicate with anybody, that it will take a lot of time and resources...
Inka PROJECT NAME The Inka Journey PROJECT DETAILS Launched as a promise of breaking up with coffee, Inka needed to build its own territory. So its social journey entered the next phase: ”different, but the same”. This reassuring message was meant to encourage new moms: thanks to Inka, some things...
Autism Voice PROJECT NAME Donate VOICE PROJECT DETAILS As an expert in the recovery and integration of children with autism spectrum disorders, Autism Voice non-governmental organisation wanted as many people as possible to understand that early diagnosis and therapy is key. Attracting new funds for therapy was another objective. Our...
De'Longhi PROJECT NAME Inevitable, De’Longhi! PROJECT DETAILS The ”inevitable” concept fit naturally with the De’Longhi brand DNA. The Italian espresso machine producer is the inevitable choice for people who understand what it really takes to prepare a perfect cup of authentic italian coffee. This platform needed an equally impressive deployment...
JDE PROJECT NAME Cold Coffee PROJECT DETAILS The Jacobs Cold Coffee campaign of 2021 faced the challenge of maintaining brand communication amidst the pandemic, aiming for a strong association with summer by rebranding green as the new blue. The primary target, Generation Z, had suffered financially and emotionally, leading to...
Tymbark PROJECT NAME The Creativity Mix on Facebook PROJECT DETAILS We designed a creative mix out of an actual tasty mix with Tymbark, a popular juice brand on the Romanian market that needed a refresh in communication on social media. Target: high schoolers and college students. Inspired from a previous campaign...
JTI PROJECT NAME faracontrabanda.ro PROJECT DETAILS How did JTI fight cigarettes smuggling in a country that’s losing hundreds of millions of euros to the black market? One word: dogs. The company has helped with the establishment of a special division of the Boarder Control force: the Canine Team. Faithful to...
Banometru PROJECT NAME A new perspective PROJECT DETAILS Banometru is a non-profit financial education program that is looking to bring a fresh perspective to the way people see their money. Our campaign was built on this idea: look at your financial struggles with someone else’s eyes, the eyes of the...
Trust Expert PROJECT NAME Cabana Bâlea Lac PROJECT DETAILS Trust Expert aimed to showcase its innovative and sustainable HVAC solutions through its flagship project, the Bâlea Lake Cabin, emphasizing its expertise and versatility under extreme weather conditions. To achieve this, pastel organized a press trip, allowing journalists to directly experience...