Archive

16 Apr

Posted at 20:29h in by
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Danubius   PROJECT NAME Blue Cash   PROJECT DETAILS The TV campaign aimed for a more direct communication about the BlueCash 50 product, a banking POS terminal featuring a range of advanced and innovative functions. The campaign, titled ’’La botul calului" (Right Under Your Nose), was inspired by the desire to convey...

22 Apr

Posted at 12:00h in by
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JTI Romania   PROJECT NAME Let's find our way together   PROJECT DETAILS As JTI Romania’s employer branding agency, pastel took on several of internal and external communication challenges, starting with their first major project, OUR WAY, an internal communication campaign for the new organizational culture. Employing gamification, we introduced the “Star...

22 Apr

Posted at 18:20h in by
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AVON Romania   PROJECT NAME AVON Communication   PROJECT DETAILS AVON is one of Romania's most powerful beauty brands. Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We've embarked on innovative strategies to attract new, younger representatives. Initiatives include a...

22 Apr

Posted at 17:54h in by
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JTI Romania   PROJECT NAME No Smuggling   PROJECT DETAILS In partnership with JTI, we played a pivotal role in amplifying the reach and influence of their social initiative, "No Smuggling." Our mission was clear: to raise awareness, along with the support of the authorities, by showcasing JTI's dedication to curtailing...

16 Sep

Posted at 12:05h in by
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International House - English Kids Academy   PROJECT NAME A world at your feet   PROJECT DETAILS Think of one time in the history of civilization when more than 1.5 billion learners around the planet were sent home. Is there any at all? According to UNESCO, this was the reality on...