Archive

22 Apr

Posted at 18:20h in by
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AVON Romania   PROJECT NAME AVON Communication   PROJECT DETAILS AVON is one of Romania's most powerful beauty brands. Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We've embarked on innovative strategies to attract new, younger representatives. Initiatives include a...

16 Apr

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JDE   PROJECT NAME Cold Coffee   PROJECT DETAILS The Jacobs Cold Coffee campaign of 2021 faced the challenge of maintaining brand communication amidst the pandemic, aiming for a strong association with summer by rebranding green as the new blue.   The primary target, Generation Z, had suffered financially and emotionally, leading to...

13 Nov

Posted at 12:32h in by
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De'Longhi   PROJECT NAME Inevitable, De’Longhi!   PROJECT DETAILS The ”inevitable” concept fit naturally with the De’Longhi brand DNA. The Italian espresso machine producer is the inevitable choice for people who understand what it really takes to prepare a perfect cup of authentic italian coffee. This platform needed an equally impressive deployment...

08 Oct

Posted at 10:58h in by
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Banometru   PROJECT NAME A new perspective   PROJECT DETAILS Banometru is a non-profit financial education program that is looking to bring a fresh perspective to the way people see their money. Our campaign was built on this idea: look at your financial struggles with someone else’s eyes, the eyes of the...

14 Sep

Posted at 14:10h in by
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Sun PLaza   PROJECT NAME Isolation journal   PROJECT DETAILS March, 2020. Companies send their employees home. Schools shut down. Parks close down. Various businesses including commercial centers stop their activity, and so does Sun Plaza, one of our biggest clients. Due to the pandemic, the majority of people were left without...