Autism Voice PROJECT NAME Autism Institute PROJECT DETAILS pastel and Autism Voice collaborated to raise awareness about autism spectrum disorders through a social experiment at Sun Plaza, Bucharest. Participants, including public figures and mall visitors, engaged in an interactive scenario where they entered a soundproof room and were surprised with...
JTI Romania PROJECT NAME Let's find our way together PROJECT DETAILS As JTI Romania’s employer branding agency, pastel took on several of internal and external communication challenges, starting with their first major project, OUR WAY, an internal communication campaign for the new organizational culture. Employing gamification, we introduced the “Star...
Danubius PROJECT NAME Blue Cash PROJECT DETAILS The TV campaign aimed for a more direct communication about the BlueCash 50 product, a banking POS terminal featuring a range of advanced and innovative functions. The campaign, titled ’’La botul calului" (Right Under Your Nose), was inspired by the desire to convey...
Autism Voice PROJECT NAME The captive child – TV spot for Autism Voice PROJECT DETAILS What does it feel like to be the parent of a child with autism? When you realise that your child cannot communicate with anybody, that it will take a lot of time and resources...
Huawei PROJECT NAME Joy of Reconnection PROJECT DETAILS The launch of Huawei’s new flagship in Romania came soon after the Covid crisis turned the world upside down. Meanwhile, we realized people were using their phones to keep an ongoing journal of the experiences they encountered while being stuck at...
International House - English Kids Academy PROJECT NAME A world at your feet PROJECT DETAILS Think of one time in the history of civilization when more than 1.5 billion learners around the planet were sent home. Is there any at all? According to UNESCO, this was the reality on...
How do you throw a house-warming party when you’re a shopping center that just finished a two-year renovation process? ...
Sun PLaza PROJECT NAME Isolation journal PROJECT DETAILS March, 2020. Companies send their employees home. Schools shut down. Parks close down. Various businesses including commercial centers stop their activity, and so does Sun Plaza, one of our biggest clients. Due to the pandemic, the majority of people were left without...
Sameday PROJECT NAME Safeday CONTEXT Prompt response is a key communication pillar in times of crisis. Especially during the pandemic, when a health disaster occurs in the midst of a freight company with 1700 employees, which is in constant contact with millions of Romanians every day. PASTEL SOLUTION In tone with...
eMag PROJECT NAME Donation for the First Line PROJECT DETAILS The pandemic of 2020 was totally unexpected. As such, it caught all of us unaware. But, most of all, this affected hospitals who proved to be lacking the necessary equipment – masks, gloves, or disinfectants – in order to...