Archive

22 Apr

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AVON Romania   PROJECT NAME AVON Communication   PROJECT DETAILS AVON is one of Romania's most powerful beauty brands. Facing challenges like an aging sales team and unsatisfactory relevance to Generation Z, our partnership with AVON tackles these issues head-on. We've embarked on innovative strategies to attract new, younger representatives. Initiatives include a...

22 Apr

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JTI Romania   PROJECT NAME No Smuggling   PROJECT DETAILS In partnership with JTI, we played a pivotal role in amplifying the reach and influence of their social initiative, "No Smuggling." Our mission was clear: to raise awareness, along with the support of the authorities, by showcasing JTI's dedication to curtailing...

22 Apr

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JTI Romania   PROJECT NAME Let's find our way together   PROJECT DETAILS As JTI Romania’s employer branding agency, pastel took on several of internal and external communication challenges, starting with their first major project, OUR WAY, an internal communication campaign for the new organizational culture. Employing gamification, we introduced the “Star...

16 Apr

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Autism Voice   PROJECT NAME Autism Institute PROJECT DETAILS pastel and Autism Voice collaborated to raise awareness about autism spectrum disorders through a social experiment at Sun Plaza, Bucharest. Participants, including public figures and mall visitors, engaged in an interactive scenario where they entered a soundproof room and were surprised with...

16 Apr

Posted at 20:29h in by
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Danubius   PROJECT NAME Blue Cash   PROJECT DETAILS The TV campaign aimed for a more direct communication about the BlueCash 50 product, a banking POS terminal featuring a range of advanced and innovative functions. The campaign, titled ’’La botul calului" (Right Under Your Nose), was inspired by the desire to convey...

23 Oct

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Autism Voice   PROJECT NAME The captive child – TV spot for Autism Voice   PROJECT DETAILS What does it feel like to be the parent of a child with autism? When you realise that your child cannot communicate with anybody, that it will take a lot of time and resources...

18 Sep

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Huawei PROJECT NAME Joy of Reconnection   PROJECT DETAILS The launch of Huawei’s new flagship in Romania came soon after the Covid crisis turned the world upside down. Meanwhile, we realized people were using their phones to keep an ongoing journal of the experiences they encountered while being stuck at...