JTI Romania PROJECT NAME No Smuggling PROJECT DETAILS In partnership with JTI, we played a pivotal role in amplifying the reach and influence of their social initiative, "No Smuggling." Our mission was clear: to raise awareness, along with the support of the authorities, by showcasing JTI's dedication to curtailing...
JTI Romania PROJECT NAME Let's find our way together PROJECT DETAILS As JTI Romania’s employer branding agency, pastel took on several of internal and external communication challenges, starting with their first major project, OUR WAY, an internal communication campaign for the new organizational culture. Employing gamification, we introduced the “Star...
How can you admire flowers and eat them at the same time? ...
Molson Coors GBS PROJECT NAME Uncovering the ”Hold my beer” culture PROJECT DETAILS In 2019 business center companies were an important player in the employer market. Molson Coors Global Business Services, just like its competitors, faced increasing difficulties in recruiting and retaining the right people to fill in a...