Muller Vegan – Packaging Design

pastel enhances the storytelling of the new Müller Vegan beverage range in a world where product narratives are crucial.

This launch demanded a fresh identity, blending plant-based trends with Müller ‘s tradition of excellence. Through nine distinct packages, we revolutionized the visual appeal of plant-based drinks, emphasizing contemporary design and innovation. Collaboration with a nutritionist resulted in complementary snacks, enriching consumers’ dietary experiences. We also effectively supported the Müller brand at Băneasa Forest Run and Predeal Forest Run events, showcasing our expertise in event activation and brand promotion.

We have successfully created a strong brand image for Müller among the athletes participating in the events. Moreover, the nine packages are standing out on the shelf and are highly appreciated by consumers.