Karcher – The Wow Factor

The “Do You Have the Wow Factor?” concept turned Kärcher’s Open Doors event into a truly memorable experience – perfect for attracting future employees and strengthening the brand’s image. We brought the “wow” to every detail: guided factory tours, interactive workshops, engaging activations showcasing vacuum cleaners’ performance, and comic book-style career brochures that inspired participants to envision their future at Kärcher.

We handled every aspect, from visual branding and event logistics to coordinating the raffle and the celebratory closing moments. Our PR strategy included a radio campaign, articles, and interviews in local publications, complemented by brand ambassadors and local influencers. The result? An event that attracted top talent and positioned Kärcher as the employer of choice.

We open doors, inspire talent, and aim higher.

RESULTS