Trust Motors – Camper Mapper

pastel was tasked with creating a new local brand, Camper Mapper, for the caravan and motorhome division of Trust Motors, aimed at adventure enthusiasts.

We developed the brand from the ground up, focusing on strategy, positioning, visual style, and key brand elements such as naming, logo, slogan, and brand guidelines. We also managed the brand’s digital presence, including social media channels and website creation, to succinctly and appealingly convey Trust Motors’ unique and comprehensive product and service offerings.

Camper Mapper was successfully launched, resonating with fans of unique vacations. The brand’s unveiling at the Bucharest Nautical Salon allowed participants to familiarize themselves with Camper Mapper and engage with its products and services, marking a promising start for Trust Motors’ new division.