Tymbark

Tymbark

PROJECT NAME

The Creativity Mix on Facebook

PROJECT DETAILS

We designed a creative mix out of an actual tasty mix with Tymbark, a popular juice brand on the Romanian market that needed a refresh in communication on social media.

Target: high schoolers and college students.

Inspired from a previous campaign where the 250 ml SKUs had witty messages under the cap, we used this form of storytelling to build a new social media strategy. Using a catchy comic-book format we presented dialogues between caps that would bring the audiences’ thoughts and problems to life.

RESULTS

The new format took the Facebook page of Tymbark Romania to the roof:

• constant presence in the monthly Facebook Top Players ranking
• increase in engagement and a visible growth of the fan base.

SKILLS

[simple_tooltip content=’Creative’][/simple_tooltip]

[simple_tooltip content=’Strategy’] [/simple_tooltip]

[simple_tooltip content=’Financiar’][/simple_tooltip]

[simple_tooltip content=’Copywriting’][/simple_tooltip]

[simple_tooltip content=’Social Media’][/simple_tooltip]

[simple_tooltip content=’PR’] [/simple_tooltip]