TEDI Friendshipland

After 6 years of managing brand communication on social media, we have transitioned into becoming the brand agency for Tedi, a beloved brand among children and beyond.

The main challenge was to revitalize the iconic song so it would resonate with the new generation of children. We succeeded by infusing the campaign with the timeless theme of friendship, inviting both children and adults to embrace it through the world of Tedi.

The campaign, entitled “Enter the world of friendship with Tedi” included revamped lyrics and a reorchestration of the song’s melody, followed by a TV spot, for which we created the scenario and art direction style.

Additionally, we engaged children with an interactive Instagram game showcasing the fruits and vegetables featured in the product.