Safeday

Sameday

PROJECT NAME

Safeday

CONTEXT

Prompt response is a key communication pillar in times of crisis. Especially during the pandemic, when a health disaster occurs in the midst of a freight company with 1700 employees, which is in constant contact with millions of Romanians every day.

PASTEL SOLUTION

In tone with the responsible and transparent brand that we had built together, Sameday owned the COVID-19 communication by publicly addressing the measures they took for the safety of its customers and recipients.

We brought forth all our skills in order to deliver a powerful communication concept in record time, while also choreographing the deployment of a multichannel communication campaign.

The objective of the campaign was to generate awareness for Sameday’s business partners, clients, competitors, general and business media about Sameday’s COVID-19 protective measures, while opening the way (pun intended) for industry-specific protection measures for the benefit of the

RESULTS

Our campaign numbers show over 3,000 customers informed, 2.3 M views on youtube, as well as 400 organic shares for the solidarity video.

SKILLS