Rică nu știa să zică

ATCA – AUTISM VOICE

PROJECT NAME

Rică nu știa să zică

PROJECT DETAILS

Autism Voice and the power of poetry. We looked for a communication hook to help spread the rebranding news, something warm and emotional, explicit and easy to understand, relevant for the non-specialized public.

Good luck with that
The solution was… a poem! Starting from a well-known children’s rhyme – one also used by speech therapists – we created a sweet and simple poem that explained the NGOs mission and new identity. And its effect increased exponentially when we brought 2 famous actors onboard! The recorded video was a social media success.

Results?
90k organic video views on Facebook
More than 1,5 k shares
Over 800 reactions and comments in less than a week

SKILLS