Danubius – Blue Cash

The TV campaign aimed for a more direct communication about the BlueCash 50 product, a banking POS terminal featuring a range of advanced and innovative functions.

The campaign, titled ’’La botul calului” (Right Under Your Nose), was inspired by the desire to convey the ubiquity of this device—available in both urban and rural settings—reflecting the diversity of partners Danubius has across various environments in Romania. This led to the humorous association with being “right under your nose” (not just figuratively 😊)