Cabana Bâlea Lac

Trust Expert aimed to showcase its innovative and sustainable HVAC solutions through its flagship project, the Bâlea Lake Cabin, emphasizing its expertise and versatility under extreme weather conditions.

To achieve this, pastel organized a press trip, allowing journalists to directly experience and understand the project’s challenges, the functionality of heat pumps, and the advantages of a sustainable HVAC system.

The campaign had the following results:

In terms of media pitching: we had 4 unpaid appearances in publications such as: New Money (print & online), Energynomics (print & online), HoReCa Insight and Business Review.

The press trip was attended by 7 journalists from the following publications: Green Start-up, Business Review, Ziarul Financiar, Horeca Insight, Igloo, Bursa, Mindcraft Stories.

The press release sent to the extended list was picked up by over 15 publications, including E-nergia, New Money, Revista BIZ or Bursa.