Trust Expert – 30 Years Anniversary Campaign

In 2023, as Trust Expert celebrated its 30th anniversary, it aimed to extend its celebration beyond conventional business achievements. The goal was to strengthen relationships with clients and partners, highlighting the consolidation of its identity and the communication of its core values.

pastel and Trust Expert launched the anniversary campaign “What do I wish for at 30?” focusing on meaningful connections with its audience through common themes like a healthy family, a prosperous business, and time spent with friends. The brand storytelling was executed in three major stages: announcing the anniversary, showcasing a key project (Bâlea Lake Cabin), and engaging in industry events.

The strategic mix of earned and paid communications significantly boosted the company’s visibility, resulting in over 50 media appearances and engaging over 150 architecture and design professionals through events and partnerships. This effort reinforced the company’s leadership position in the HVAC market and strengthened its brand reputation.