eMag

Tip de proiect
Video
CLIENT

eMag

 

PROJECT NAME

Donation for the First Line

 

PROJECT DETAILS

The pandemic of 2020 was totally unexpected. As such, it caught all of us unaware. But, most of all, this affected hospitals who proved to be lacking the necessary equipment – masks, gloves, or disinfectants – in order to cope with the needs of the medical staff. Suddenly, doctors were exposed to the spreading virus.

In an effort to help them curb the situation, eMAG launched a donation campaign for these much-needed items on their website, in collaboration with top brands, such as Banca Transilvania, Bitdefender, Mobexpert, and Metropolitan Life.

And, based on our proven experience with their partners from Sameday, we from pastel were chosen to aid with providing the appropriate visual layer to the video.

 

 

RESULTS
  • 4 million Euro raised in a matter of weeks
  • More positive brand perception for eMAG
  • Fruitful collaboration with other top brands

 

SKILLS